What did the safe doctors who accelerated the run in 2015 do?

What did the safe doctors who accelerated the run in 2015 do?

Yiou.com will hold the "China Internet + Innovator Annual Meeting" in Beijing, and Ping An Good Doctor CSO Wu Xinchun will be a guest speaker.

If it comes to the star company in the mobile medical industry in 2015, Ping An Health definitely has one seat. Whether it is a high-profile "self-built doctors team", or announced the "10-year-old clinic plan", or the A-round valuation of billions of dollars. Ping An Good Doctor did not get the headlines of the mobile medical page this year. In the November 2015 Health Care App Rankings recently released by Analysys think tank, Ping An’s activeness in mobile medical applications surpassed that of micro-medicine, 1 drug network, and good doctor online, second only to Dr. Chun Yu. That company, which was founded less than a year, did something in 2015, and OFweek Medical Network took you to find out.

Departure: Get support from Ali, China Ping An Power Internet Medical

At the beginning of 2014, Ma Mingzhe proposed “to manage the user’s money with one hand and to control the health of the user”, so he stepped into the battle of mobile medical care. It is said that Ping An Group's investment in medical and health fields will reach 10 billion. Of course, the Ping An Group has the conviction that it is natural because it is "not bad money." As of the end of 2015, Ping An Group ranked 67th among global listed companies and ranked second among listed insurance companies worldwide. At the same time, in the 2016 New Year message of Ping An Group, Ma Mingzhe also reiterated the two major industries “big finance” and “big medical” that Ping An Group pays attention to. His determination to enter the medical industry is on the horizon.

Although China Ping An Group wants to enter the medical industry very early, it is more about making some peripheral investments. It was not until the chairman of Ping An Group, Ma Mingzhe, brought Alibaba veteran Wang Tao to the official start. Wang Tao was once the senior vice president of Alibaba Group and was known as the father of Chinese software operations. After Wang Tao came to China Ping An Group, he also served as Chairman and CEO of Ping An Health Insurance Co., Ltd. and CEO of Ping An Health Internet Co., Ltd. The two companies were actually operated by one team, but the actual operation content was slightly focused. More importantly, come with him to be safe and healthy, and there is a top technical team from Ali. In December 2014, Ping An Health Steward was launched, which is now a good doctor.

Endeavor: The newborn calf is not afraid of tigers, creating a medical network, a drug network, and an information network.

For the mobile medical applications of Good Doctor Online and Chun Yu Doctor, which have accumulated good reputation and users, the safe doctor who was admitted in April 2015 is still a “new person”. But soon, everyone found that this "new person" came to the fore. At the beginning, Ping An’s doctors held high the banner of “self-built doctors’ team” and spent a lot of money on a large number of high-quality doctors to build a “medical network”. According to the plan, by the end of 2015, Ping An’s doctors will have nearly 1,000 full-time doctors, 5,000-person external deputy chief physicians and more than 50,000 external attending physicians. In addition, Ping An also shouted the slogan of “Investing 50 million yuan to open a 10,000-year clinic in 10 years”, and the clinic will be implemented through self-construction + cooperation.

Ping An Health wants more than just a medical market. Its focus is on user migration. Whether it is a patient group, a sub-health population or a healthy population, it is a safe and healthy service target. Therefore, Ping An Health expects to create a “family doctor” model, and the family doctor assumes the function of initial triage throughout the chain. In the future medical treatment scenario, users of Ping An Group can choose a family doctor through Ping An Doctor, and go offline to the first clinic of Ping An Clinic. If necessary, return to the online platform for follow-up or transfer to a famous doctor for further treatment. . All medical expenses are paid by Ping An Health Insurance.

This series of actions shocked many "inside people". A person in charge of a well-known mobile medical company has said that hundreds of doctors of Ping An’s full-time doctors can fully achieve the effect of tens of thousands of part-time doctors. This is a great innovation. Of course, in order to complete such innovations, Ping An’s doctors also paid the capital cost that the average company could not afford. According to Ping An’s doctor, doctors on the platform can get “basic income above the market level + high bonus income”, and excellent doctors will also receive equity incentives. The company’s internal executives have revealed that only one full-time doctor is employed, and the amount of money spent in a year is over 100 million yuan.

Opening a clinic is a difficult and complicated project. The lilac-style clinic is too heavy, and the spring rain doctor-style clinic is too light. How to ensure the speed of the clinic and ensure that the clinic can land is a difficult problem in front of the peace. From the actual progress point of view, Ping An seems to underestimate the difficulty of this work. Fortunately, peace is not bad money. If you really want to spend a lot of money, "Wanjia clinic" is not completely impossible.

Of course, in order to build a complete medical treatment loop, the addition of drugs is indispensable. In April 2015, Ping An’s pharmacy section was launched, which is the result of the cooperation between Ping An and Shanghai Pharmaceuticals’ Fahrenheit Pharmacy. With the support of Fahrenheit Pharmacy, Ping An has completed a seamless docking from medication consultation, drug payment and drug delivery. However, at present, Ping An’s doctor’s drug delivery service will take 2 hours to be delivered. The number of cities covered is not as good as that of O2O, such as instant medicine, and the category expansion needs to be strengthened.

In addition to working hard on pharmaceutical O2O, Ping An Group also made an early layout from the source of pharmaceutical supply. In June 2014, Ping An Group acquired the Hefei Express Drug Trading Network, a pharmaceutical e-commerce platform. This is an information platform for third-party drug trading (B2B) services for pharmaceutical manufacturers, pharmaceutical companies and pharmaceutical institutions. It is also applying for B2C licenses.

All of the above functions are carried out on the Ping An Doctor's App, which is also the presentation of the “information network” that Ping An ultimately wants to build. So far, Ping An has developed four apps, namely Ping An Good Doctor, Ping An Good Doctor - Doctor Edition, Ping An Good Doctor - Professional Edition and Ping An Good Doctor - Enterprise Edition. Among them, the company's main push is for the patient's safe and good doctor application.

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