Fitness APP Keep announces completion of $32 million in Series C financing

Today, the mobile mobile fitness app, which focuses on fitness teaching and healthy social networking, announced the completion of a $32 million Series C financing. This round of financing was led by Morningside and GGV, and BAI (Betasman Asia Investment Fund) ) with the vote.

Keep started from February last year. Up to now, it is reported that it has exceeded 30 million users, and the monthly users have exceeded 11 million.

The founder Wang Ning founded keep, which stems from his first painful weight loss experience. At that time, he didn't know how to start losing weight. He could only collect information on the Internet, but he could only smile when describing the process: I personally think that I am very knowledgeable about how to collect and obtain information through the Internet, but it took a full 6 or 7 months to sort out the fitness materials.

Wang Ning defines most fitness users as users who pursue 70 points. The needs of this part of the user are simpler and more straightforward. "It may be that it is very simple to lose weight and fat, or shape a body part, I hope to wear clothes to look good." With the online coaching thinking familiar to Wang Ning in the question bank, the progressive demand of 0-70 points is that online tutoring can be solved quickly, and after 70 points, users with precise goals need more customized products instead of standardized ones. Program.

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