On March 30, 2016, the 3rd International Health Internet of Things Summit and Shanghai Health Internet of Things jointly sponsored by Shanghai Internet of Things Industry Association and Shanghai Weichuang Medical Devices (Group) Co., Ltd. (hereinafter referred to as “Micro-Creation Groupâ€) The inaugural meeting of the Alliance was held at the Shanghai International Convention Center. At the meeting, MicroPort Medical Technology (Shanghai) Co., Ltd. (hereinafter referred to as “Weichuang Onlineâ€) of MicroPort Group officially released the “Medical Health†() network service platform. So compared with the "native" Internet medical service platform such as Chunyu doctor, micro-medicine, and apricot forest, what is the difference between the "+Internet" strategy of Micro-Chuang Group as a well-known medical device manufacturing enterprise? Where is the starting point of “medical line lifeâ€? To this end, the author interviewed Dr. Le Chengyu, the person in charge of the “medical line vitality†project and vice president of strategy and planning of Microcred Group. Dr. Le Chenghao Author: As a well-known leading enterprise in the implant-intervention industry, what kind of consideration is based on the introduction of medical life? Dr. Le Chenghao: MicroPort Medical began deploying a diversification strategy in 2008. In 2012, Dr. Chang Zhaohua, Chairman and CEO, first proposed the “10+5†minimally invasive joint fleet strategy concept, of which “10†represents the top 10 The medical device segmentation aircraft carrier, "5" represents five shared platform supply ships supporting 10 major businesses, Mini-invasive smart medical is one of these five shared platforms. Minimally Invasive Smart Medical Positioning is based on the 10 business segments of Minimally Invasive Medicine. Through the technologies of the Internet, mobile terminals and wearable devices, it will create a medical information interconnection platform for upstream and downstream users of high-end medical devices, and provide medical devices for doctors and patients. Value-added services other than products. After the pre-planning, relying on the Shanghai Internet of Things Industry Association, the “Medical Lifeline†() platform initiated by MicroPort Medical has been put into trial operation. The platform's mission is to "patient-centered", combined with physician experts and medical device technical support personnel, to provide patients with a full range of intelligent genre "medical" from preoperative surgical planning, intraoperative surgical guidance, to postoperative follow-up tracking. service. Author: In this respect, what is the combination with the original resources of minimally invasive medical treatment? Dr. Le Chenghao: As mentioned above, “Medical Lifeline†has been included in the strategic planning of minimally invasive medical care as early as 2012. This supply ship started sailing today. The main driving force is from the inside of minimally invasive medical care. Customer demand. With the continuous development of micro-invasive medicine itself and new technologies in the industry in the past few years, the indications (application range) of micro-invasive medical devices involved in minimally invasive medical treatment are becoming wider and wider, and the size of doctors' operations and medical equipment specifications The control requirements for choice and indication are getting higher and higher. For example, VitaFlow, a new product in the minimally invasive medical clinical trial, is a transcatheter aaortic valve (TAVI), which allows elderly patients who cannot do thoracotomy to complete the aorta without opening the chest. Valve replacement surgery has greatly improved the quality of life of these elderly patients. However, this new technology requires very high requirements for doctors' operation, selection of medical device specifications, and indications. Before surgery, doctors and medical device manufacturers are required to evaluate patient data and select appropriate surgical plans. The medical line "platform" platform provides great convenience for such needs. Doctors and medical device manufacturers can remotely share patient medical information on the platform. For complex lesions, the platform can also provide 3D reconstruction lesion digital model services based on 2D medical images. Based on patient lesion models and medical device characteristics, physicians and medical device manufacturers' technical support staff can work together to provide tailor-made surgical solutions for patients. For complex operations such as transcatheter aortic valve replacement, the platform can also provide a 3D printed patient three-dimensional lesion model that allows doctors to simulate surgical procedures in vitro. Such a tailor-made preoperative surgical procedure can effectively shorten the operation time and improve the success rate of the operation. In addition to personalized preoperative planning, accurate surgical procedures are also an important condition for ensuring the efficacy of medical devices. The telemedicine module of the “medical line†platform can invite doctors or medical device manufacturers to support the surgical procedure remotely. . In addition, the “Medical Lifeline†platform will also collect postoperative follow-up tracking data through wearable devices and mobile APPs, and accurately adjust the patient's personalized postoperative rehabilitation and medication plan to ensure that the individual treatment effect is optimal.
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See how medical device manufacturers can play a different "+ Internet" strategy