Internet medical care: the predicament of violent powder absorption

Internet medical care: the predicament of violent powder absorption

The user is the God of the product, which is a recognized business rule. How to get users? In many cases, this is seen as a marketing topic. Good products are not lacking users, but in reality, even good products are not immediately accepted by users, which requires the intervention of marketing means.

Marketing is a process of promoting products. In order to make users gradually accept products, marketing often has to design a lot of "tricks". These "tricks" themselves are contrary to the original intention of users, so it is inevitable that there is a "violent" component. This process right is called "violent powder absorption."

When new products first appear in people's lives, they face a strange user population. It is difficult for users to understand the specific use of the product, so cultivating user habits has become a process that every new product must undergo. This process can sometimes be short-lived, but more often it is not easy. Even if the product itself is excellent, users will need to cultivate it for a long time. The process of cultivating users is the marketing process, which is the most basic means of obtaining users.

Marketing needs efficiency and needs more. If the marketing process is too long and has no effect, it will cause the whole product to be in trouble. This is the result that everyone does not want to see.

Internet medical is a new concept, and every product is a new product. Before such a new product appeared, both doctors and patients were only used to seeing the disease by traditional means. The concept of Internet medical care is very different from the traditional medical concept. In order for users to accept new products, they must use marketing means to make users accept new ideas.

So far, the marketing of Internet products can be described as varied. The most common means is to use some small favors to buy doctors or patients; another way is to open a short ticket, draw a "big cake" that the user can't realize at all, let the user sell for the product; there is also a means It is the use of some off-the-shelf user data to force doctors and patients to register as their own users.

The product is produced for the user to use. For those good products, the user will cry and scream and use it, which is the user's true will. All of the above methods are actually passively accepted by users. Although some methods do not have violent factors on the surface, they actually violate the user's true willingness to use the products, so they all belong to the category of “violent powder absorption”.

Internet medical products have developed to this year, almost everywhere, and thousands of products have been produced. In the face of such a prosperous scene, everyone should not worry about the number of users, but the cruel reality has made the practitioners have to be anxious, because even after a long process of sucking powder, the number of users today is still very poor. This makes many products have to consider basic survival issues. There are so many porridge, everyone is vying for you to die. In order to survive, everyone must make every effort to compete for users with more "violent" means.

As users of products, users are often the most utilitarian. They will not be easily impressed by various "violent" marketing methods. This has the unfortunate result: even though each product already has a certain number of users, real users are very rare, most of them are factual zombie users, and the remaining majority are also receiving short-term benefits. After resolutely abandoning the product.

The stupidity of marketers and the utilitarianism of users have created the dilemma of today's products: everyone spent money, spent energy, spent time, spent youth, said that it is to stick to users, but finally rushed users away. . The most terrible result is that with the fierce competition, and with the realization of users, the cost of “violent powder absorption” is getting higher and higher, and the effect is getting worse. This is almost the rhythm of pushing products to the road.

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