Analysis and Research Report on the Development and Application of Chinese Medicinal Health Products in 2012

Chinese medicine is the crystallization of the wisdom of the Chinese nation and has made an indelible contribution to the prosperity and health of the Chinese nation. Its characteristics are exactly in line with the development direction of future medical emphasis on prevention and treatment and promotion of health care. Therefore, Chinese medicine Health services and industries have broad prospects for development. In the Chinese medicine health care industry, Chinese medicine health products (health foods and medicines with health effects) have a relatively high market share. Through the statistical analysis of health foods released by the State Food and Drug Administration from 2006 to 2010, the questionnaire survey on the consumption intention of Chinese medicine health products, and the investigation on the growth rate of annual output value of health Chinese medicine products of some Chinese medicine manufacturing enterprises, etc. The research, analysis and prospects of the development status, major development and application directions, consumer intentions, and market prospects of Chinese herbal medicines in recent years are summarized below.

1. Development and application status of traditional Chinese medicine health foods in the past five years Through statistics on health foods announced by the State Food and Drug Administration from 2006 to 2010, the number and types of health foods (including Chinese medicines or herbal extracts) of traditional Chinese medicines The proportion of the research was analyzed statistically. As of 2008, China has approved 1,613 health food products, more than 1,600 health food production enterprises, and an annual production value of more than 1,000 billion yuan. Traditional Chinese medicine health food products account for a considerable proportion of its unique advantages.

1.1 Statistical information on the registration of traditional Chinese medicine health foods in the past five years In 2006, 821 applications for the initial registration of health food products approved by the State Food and Drug Administration were carried out. According to statistics, Chinese medicine health food products (pure Chinese medicine, Chinese medicine, or herbal medicine extracts) 458 About 55.2% of the total; 407 applications for the initial registration of health food products approved in 2007, 115 health foods for Chinese medicines, accounting for 48.2%; 642 applications for initial registration of health foods approved in 2008, 303 health foods for Chinese medicines, About 47.2% of the total; 613 applications for initial registration of health foods approved in 2001; 212 products for Chinese medicine health care, accounting for 47.6%; 1-10 applications for registration of approved health foods from January to October 2010; This accounted for approximately 51.2%; Considering that Chinese medicines with health effects also occupy a certain market share, the overall trend of Chinese herbal health products is still good.

1.2 Statistical observation of the types of health foods of traditional Chinese medicine in the past five years The types of Chinese medicine health foods (pure Chinese medicine and ingredients containing Chinese herbs) approved in 2006-2010 were mainly used to enhance immunity, relieve physical fatigue, help reduce blood fat, assist blood sugar lowering, and improve sleep. , Liver protection, memory improvement, weight loss, laxative, chloasma, Qingyan, relieve visual fatigue, improve nutritional anemia, protect the gastric mucosa, increase bone density, and others still have anti-aging, acne, radiation resistance , promote digestion, lead, resistance to hypoxia, promote lactation, etc., but the number is less. The statistics on the proportion of health care applications (categories) of traditional Chinese medicine health foods in the year are taken into account to analyze the status quo of development and application of various types of Chinese medicine health products and their development directions.

2. Statistics on annual output value and growth rate of proprietary Chinese medicines with health effects in China For a long time, most health foods in China were listed on the lot number with “Yijianzi” health-care drugs or “food-healthy word” health foods, and the State Food and Drug Administration in 2000. In March of this year, the batch number document for "Jijianzi" was formally revoked. Some “Yijianzi” approval products have been upgraded to medicines. As people’s awareness of health care has increased, the market share of these health-promoting drugs has also been increasing in recent years, and the annual output value of products has continued to grow.

For example, “Jian Yan Ling Capsule” produced by Suzhou Lei Yunshang Pharmaceutical Co., Ltd. (has a healthy function, filling essence, nourishing qi, balancing yin and yang, adjusting organs, and prolonging life span), with an annual output value of around 12 million yuan. In recent years, the average profit growth rate is 20%, which is arguably the leading product of Lei Yunshang; In addition, the benefits of “Shouwu Pill” (Bugan Ren, Qiang Jin Gu, Wu Xu Fa) and “Liu Wei Di Huang Wan” (Zi Yin Bushen) have increased in recent years. The rates are all 8% to 10%. Another example is the "Liu Wei Di Huang soft capsule" produced by Jiangsu Kangyuan Pharmaceutical Co., Ltd. The average profit growth rate in recent years is also above 20%, both of which have a good upward trend.

3. The survey on the use of Chinese medicine and health products by the Consumer Market Research and Statistics Group conducted research and surveys. 300 questionnaires were conducted. 70% of the respondents stated that they used health products containing Chinese herbs, of which nearly 35%. The people said that Chinese medicine health products are effective and will continue to be selected; more than half of those who said that they are observing curative effects and have a wait-and-see attitude toward Chinese medicine health products; only 11.11% said that the effects of Chinese medicine health products generally will not continue to be selected. The results of investigations on the varieties of Chinese medicine and health products showed that the number of those who chose to enhance immunity and anti-fatigue products was significantly higher than that of other products, accounting for 40.71%. Secondly, the number of brain and heat detoxification products was closely followed by 32.13%. In addition, beauty, eyesight, sage products are also more popular, accounting for more than 20%.

When people choose Chinese medicine and health products, they are affected by many factors. Among all the respondents, 63.54% of them chose the Chinese medicine health care products for the following reasons: Chinese medicine health products have the effect of conditioning the body. In today's society, people’s work and life are under increasing pressure, and sub-health issues have become the focus of attention. Therefore, adjusting the state of the body has attracted people’s attention; 46.13% of people choose Chinese medicine health products because of the side effects of Chinese medicine. .

For the price of Chinese medicine health products, 41.82% believe that the current price of Chinese medicine health products is moderate, 46.57% of people think that the price is high, only 2.17% of people think the price is low. Some traditional Chinese medicine health products should be considered through the raw material production process optimization technology, improve the packaging design, etc., to reduce the production costs of Chinese medicine health products, which can properly reduce the price to increase market share.