What is the key to the success of mobile healthcare?

2014 is the first year of mobile medical , attracting a lot of investment, and many projects and many people are investing in this field. In fact, the mobile medical field has long been involved in enterprises. The “Clove Garden” has been in business since 2003, and “Good Doctor” has entered this field since 2006. However, why have these companies been doing this for a long time but have not been able to get angry? The reason is that the number of users is very small, and only a million users have been working for more than ten years.

Mobile medical operations are very difficult. The difficulty lies in whether they can attract enough users and are sticky users. There are only a lot of registrations, but no one can do it. When Premier Li Keqiang proposed "Internet +", "Internet + medical" is one of the most promising and scaled industries, but it is also the most difficult industry to do.

Some entrepreneurial projects target large and popular market areas such as health management, diabetes management, and doctor-patient communication. Although there are certain innovations in product form and function, the core product functions are highly homogenized, lacking the closed loop of offline service O2O. Ability, there is no strong trick to solve the stickyness of doctors.

For a start-up team, getting through medical institutions, communities, hardware and patients is a mission that cannot be accomplished, let alone with the powerful "Spring Rain Doctor", "Neusoft Xikang" or "Sugar Nurse" with Tencent support. Class competition for the class. Even in the face of the billion-dollar market, small entrepreneurial teams with few people and less money can be seen but not eaten.

In addition, some projects rely too much on the resources and relationships of past business. Although the products are full of hot words such as APP, mobile, closed loop, and data, they can also feel that the original business is extended on the mobile side. Regardless of whether the founding team was originally a pharmaceutical company, equipment, training or IT supplier, the original customer would automatically transfer to the APP and spontaneously scroll into a community or platform, simply moving the offline transaction logic to the line, ignoring the offline The concept of online ecology is different from that of customers and users.

Another feature of this type of product is that the profit model is very clear, they consider the interests of the immediate payers, but the interests of the terminal patients are not the first priority. For example, chronic disease management projects place too much emphasis on pharmaceutical companies, health management projects rely too much on insurance, and doctor-patient consultations rely too much on e-commerce.

Mobile medical entrepreneurship is a business act, but it is not a fast-growing business. It must be a bit sad and sorrowful. Just like the famous words of George Merck, which is spread by pharmaceutical companies, "drugs are designed to save people, not to make profits; as long as they stick to this, profits will come." This is especially true of the altruistic spirit of the Internet industry, otherwise there will be no Google today. Maybe the business starts to move away from the money, and the future will be closer to the money.

Mobile medical fanaticism is a good thing. No matter whether the project can be completed or not, through the efforts of entrepreneurs and venture capital, it will pave the way for the progress of China's bloated medical system. Regardless of the winners of many mobile medical entrepreneurs, it is still necessary to accept the test of the market, because doctors and patients are the largest and most authoritative jury. (The author is a medical writer. This is the author's speech at the Shanghai Kanda Business School Medical Industry Forum on May 16th in Shanghai Jiaotong University.)

Wall Mount Water Hose Reel

Small Cable Reel,Self Retracting Cable Reel,Auto Rewind Water Hose Reel,Wall Mount Water Hose Reel

NINGBO QIKAI ENVIRONMENTAL TECHNOLOGY CO.,LTD , https://www.water-hose-reel.com