These three battles, Ali Health, had to fight

These three battles, Ali Health, had to fight

As far as the current situation is concerned, the problems encountered by "Ali Health" are not difficult to see the difficulty of medical reform. In the meantime, after the "Ali Health" was heard in the workshop, it would stop "electronic prescription" and move to the hospital. The other party denied this question.

However, judging from the current "Ali Health" experience, in the future, subverting the hospital will require at least three major battles.

Battle one

Prescription battle

Ali Health encourages pharmacies to participate in the pilot by issuing subsidies. The initial subsidy is “buy 30 yuan to return 20 yuan”. However, after the subsidy policy was changed to “30 to 10 yuan”, the amount of orders was significantly reduced. For patients, it is important to use a health care co-ordination account as in a hospital with reduced subsidies. At the moment, medical insurance is not yet available for reimbursement.

Ma Li, vice president of strategy and products for Ali Health Strategy and Products, said that electronic prescriptions have been implemented in the Beijing Military Region General Hospital, Hebei Provincial Chest Hospital and Shijiazhuang hospitals. In these hospitals, doctors prescribe, prescriptions Automatically appears on the patient's Ali Health App.

She explained that the Beijing Military Region General Hospital was able to achieve the socialization of prescriptions because it has achieved zero-addition of medicines. In addition, there are some areas where the zero-plus of medicines has been achieved, and Ali Health is also in contact.

Ma Li said frankly: "Ali is not a panacea, we just have some breakthroughs, we are exploring the model." And further, "We have already understood the trend of medical separation, and we are willing to do this. However, it still needs a process."

The key point is that the difficulty of “Ali Health” to promote electronic prescriptions lies in hospitals and medical insurance – whether hospitals are willing to let prescriptions outflows and online purchases get medical insurance reimbursement.

According to public data, the market share of prescription drugs in China is about 800 billion yuan, and the non-prescription drugs are only 200 billion yuan. If the prescription drug market can be spurred, the market share of pharmaceutical e-commerce will increase from 200 billion to 1 trillion. But to be fair, it is not easy for Ali to instigate the prescription drug market. Because this is a system, the drawbacks of taking medicines in China have been long-standing. If you cut off the income of hospitals from medicines, you must have new sources of income to supplement hospital expenditures. In the absence of new sources of income, the hospital will inevitably be unable to give up the sales of medicines.

Battle 2

Doctor battle

The outside world believes that when it is aware of the obstacles of medical institutions to drug sales, Ali Health began to move to medical institutions and rush to grab doctors.

But Ali Health said that the company is hoping to build an online community of participants in the Chinese healthcare market. Medical institutions and doctors are an important part of our industry chain, not to “grab doctors”.

Although Ali's health has repeatedly denied it, it is self-evident to compete with the hospital for doctor resources. It is understood that at the current APP platform of Ali Health, the reporter has seen a number of functions such as consulting doctors, intelligent consultation, appointment registration, outpatient plus, health self-test and so on. However, Ali’s health ambition is not just that. Ali Health also works with a number of third-party companies seeking to incorporate them into the industry's closed loop. It is understood that in the A-share listed companies, Ali Health has been with Diane Diagnostics (300244, shares it), China Resources Wandong (600055, shares it) and Yuyue Medical (002223, shares it) controlling shareholder Yuyue Technology, Weining Software (300253, shares it), Baiyun Mountain (600332, shares it) and other established a cooperative relationship, trying to build a cloud hospital.

Ma Li, vice president of strategy and products of Ali Health Strategy and Products Department, publicly stated that Ali's health idea is to move small and medium-sized medical institutions to the Alibaba Cloud platform by establishing a hospital information system for small and medium-sized medical institutions. Ali Health calls it “Ali Health”. Cloud Hospital."

Ali Health is targeting this market. The practice is to provide a free cloud his information system for small and medium-sized medical institutions based on the Alibaba Cloud platform. Ma Li said that they hope to increase the amount of small and medium-sized medical institutions. After the amount reaches a certain level, the data of the medical institutions on the Alibaba Cloud Hospital platform can be interconnected. In the future, patients can be referred to the platform for referrals. Medical doctor interaction."

However, the industry believes that Ali's health has shifted to the market for small and medium-sized medical structures, which is not unrelated to the slow progress of Alipay's future hospitals. The data that Alipay Future Hospital updated to the media as of January 5, 2015, 37 hospitals in 25 provinces and cities nationwide. Industry insiders told Netease Technology that Alipay has to wait for a large hospital to pay for it, because UnionPay also wants to do this part of the business, it is not easy to promote.

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