Internet Healthcare: Cross-Border & Fusion

Internet medical companies have formed business cooperation with traditional enterprises that have gathered offline medical resources, and the ability to achieve deep integration is crucial for Internet medical companies to form real barriers, solve profit models and build sustainable business models.

The Internet medical field has developed rapidly in 2014, and many products and applications in the field of fine molecules have been introduced in the market. There have also been many large-scale financing in the field of Internet medical care in China.

The author wrote at the end of 2012 that "for the telecom operators, medical device manufacturers, chip vendors, software vendors, system solution providers and other upstream players in the industry chain, mobile medical has become a gold mine with rich potential for exploration." After a lapse of more than a year, only 8 months to 8 months, three months of mobile medical field, such as Chun Yu doctor / lilac garden / registered network, frequently burst out, which is the last gold mine to plan the layout of Internet medical treatment. It is not unrelated to the entry of the Internet giants BAT and the cutting-edge companies, and it is also the innate genes and capital advantages of Internet technology companies that their high-profile march will stir the mobile medical market.

Industry crossover: Internet medical

The Internet has been reengineering the traditional industry offline enterprises. In the current wave of industrial Internet, with the rapid penetration of mobile internet technology, the pace of industrial cross-border is also accelerating. The integration of the Internet and finance has realized cost advantages, solved decentralized financing needs and financial needs; the integration of the Internet and the taxi market has transformed the market operation model from people and other vehicles to vehicles and others. Then, Internet medical came.

However, medical products are a unique commodity. Decision makers, payers and users are independent and constrained, leading to a highly specialized industry in the medical field. The industry chain is long and there are many stakeholders. Strict Policy and regulation management systems and complex business rules. Due to its special attributes, the medical industry is more difficult to cross-border than the daily consumer industry, and the integration speed between online and offline is slower.

Under the blaze, opportunities and risks coexist

With the frequent use of mobile devices such as mobile phones, especially the popularity of Bluetooth 4.0, the technology of Internet of Things and related chip technologies, we have strode into the era of big data with skyrocketing data. A large amount of data can generate more commercial value through deep mining and analysis. In the field of medical and health, through the Internet of Things technology and wearable smart devices, the individualized self-monitoring of users becomes a reality; through the mobile medical APP, users and doctors can connect online anytime and anywhere; through the mobile health app, users can choose their favorite Fitness/sports/health management methods for self-care and management; mobile solutions through in-hospital medical informatization will accelerate the development of the medical industry... We can see that Internet medical care developed by integrating Internet/mobile Internet technology is modern medical and The new form of health management services, diversified application scenarios can meet the individual needs of different user groups, which also provides more development opportunities for startup companies.

At this stage, Internet medical services can be roughly divided into two categories according to product form. One is online services based on mobile medical APP applications, which are represented by companies such as Chunyu Pocket Doctor and Quick Doctor. The "software and hardware combination" mode, the hardware provides accurate data monitoring, and the supporting software pays attention to the user experience after the data analysis results, and is represented by Ji'an Medical ihealth, Orange Family Technology and other enterprises. In addition to the combination of software and hardware, the startup needs continuous development of mobile terminal equipment, and both types of product forms require software applications, network support, cloud server and even big data support. The support of traditional offline resources such as doctors, experts, medicines and even hospitals cannot be solved by only one enterprise, one manufacturer or one hospital.

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