Internet companies grab mobile medical opportunities

In May of this year, Alipay’s wallet released the “Future Hospital” program; in June, WeChat launched the first “full-flow treatment platform”; in July, Baidu and the Beijing Municipal Government jointly released the “Beijing Health Cloud” platform – BAT (Baidu, Ali , Tencent) With technical advantages and a large number of users, they have cooperated with hospitals and governments to promote mobile medicine in the “last mile”.

"Daily Economic News" reporter learned from many parties that for many mobile medical companies with strong backgrounds, it is unrealistic to cooperate with hospitals, medical institutions and governments on a large scale. Therefore, it is now mostly tentative point-to-point. Cooperation.

Xu Zhipeng, an analyst at Zero2IPO Research Center, believes that the maximum value of mobile medical care in the future will be reflected in the analysis and utilization of big data. If the industry wants to continue to develop, it will eventually converge with the offline medical environment O2O.

BAT has successively launched the “Health China 2020 Strategy Research Report” issued by the “Moving Knife” mobile health ministry in 2012. In order to promote medical informationization, the Ministry of Health will launch a nationwide electronic health system project with a budget of 61.1 billion yuan. Including three tasks: 1. Implement the standardized construction of the information system of large-scale general hospitals; 2. Establish a national electronic health record; 3. Create a regional medical information platform.

According to the research report of “Informatization Helps the Medical Industry Achieve Strategic Transformation” published by CCS, the IT investment in China's healthcare industry was 22.46 billion yuan in 2013. “It is expected that in the next few years, the compound growth rate of medical IT will reach 20% or so." The report also pointed out that at present, the information systems of China's large-scale top-three hospitals are numerous and complicated, and in order to eliminate “information isolated islands”, they are actively investing in the construction of a hospital-wide image archiving and communication system (PACS).

From this perspective, all types of manufacturers in the mobile medical industry chain in the future will have opportunities to cooperate with hospitals, medical institutions, and insurance companies. Xu Zhipeng pointed out in an interview with the reporter of the “Daily Economic News” that, in essence, if mobile medicine wants to develop in the long term, it must go to the medical situation.

Right now, besides Baidu's cooperation with the Beijing Municipal Government on the “Beijing Health Cloud” project, two other BAT users—Ali and Tencent—are working on the medical O2O from the hospital registration mechanism.

On May 27th, Alipay Wallet announced the launch of the “Future Hospital” initiative. The original intention was to help hospitals optimize the allocation of medical resources and improve services through technologies such as Alipay’s solutions in account systems, mobile payments, and big data.

According to "Daily Economic News" reporter, Alipay will implement the plan in three phases. First of all, help the hospital to establish a mobile medical service system to achieve registration, waiting list, hospital navigation, payment, receipt of reports and doctor-patient interaction; Secondly, to activate the whole ecological chain of medical services, to provide online electronic prescriptions, the nearest drug distribution, referral Medical insurance real-time reimbursement and real-time insurance claims and insurance services; Finally, the use of big data-based health management platform to help users prevent disease.

In June of this year, Guangdong Yuebei People’s Hospital announced that it was the first hospital to have a “full-flow treatment platform” on WeChat. According to Xu Hongyan, vice president of the hospital, users can use registration, view waiting notices, and check inspection results after they follow the hospital account on WeChat. If the relevant fees are paid through WeChat during the visit, the system will send information such as the medicine taking window, the location of the inspection and inspection items, and the waiting number to the user's mobile phone. In addition, multiple account cards can be bound to each account to facilitate users to conduct business for their families.



However, since China's current mobile healthcare system does not have access to medical insurance, the user can't reimburse Medicare immediately after paying the relevant amount.



To build a one-stop medical service platform If BAT's technical background and advantages in terms of users make it easier to tap into the cooperation gates of hospitals, governments, etc., then in contrast, start-ups with the mobile Internet as the turning point Companies are slow and cautious when seeking such cooperation.

The reporter of the “Daily Economic News” was informed that Spring Rain doctor worked with the Qingdao Municipal Health Bureau in August 2013 to launch the Qingdao Pocket Doctor App. Chun Yu was responsible for developing mobile registration functions and embedded inquiry services. However, Dr. Chunyu did not carry out a wide range of activities in this way through cooperation with local governments and intervention in the hospital registration system.

Bi Lei, the vice president of Chunyu doctor, said that Alipay and WeChat are actually involved in the hospital service system through their involvement in the registered business, but Chun Yu doctors mobilized more service personnel in the hospital, namely doctors.

In his eyes, there are still many regulations in the domestic medical market. This has led to the unreasonable distribution of medical resources and even waste in some areas. Mobile medical care cannot change the entire medical market system, but it can promote the distribution of related services to the flat. Through mobile medical services, users can communicate with doctors in advance before they go to the hospital to learn about their own physical conditions. There is control.

Dr. Zhang Rui, the CEO of Spring Rain, told the Daily Economic News reporter that the EMR (Electronic Cases) data in the hospital is currently inaccessible due to the interests of various parties involved. Specifically, at the front end, Chunyu doctors should work with medical institutions, smart hardware vendors, etc. to access user data and cultivate user habits in both health and medical care. For the back-end, it is not enough to provide users with basic medical consultation services. "We also need to finish the next kilometer of the line," such as providing drug information queries and accessing offline drug dealers.

In the mobile O2O link, it should be said that the government, hospitals, medical institutions, pharmaceutical companies, and insurance companies are all among the partners of the company. As a result, the B2B2C model has become one of the business models that the mobile medical-related companies have vigorously developed.

Xu Zhipeng told the reporter of the “Daily Economic News” that compared to the B2C model, the B2B2C model has a stronger “vital power”. If it is mature, it will create a multi-win situation.

Analyst Guo Yang of Analysys think-tank thinks that in the future, mobile medical companies should also adopt the O2O approach to integrate with the traditional medical system and create a one-stop medical service platform to continuously optimize the user experience.