By the huge entrance of BAT, what are the alternatives for IT companies to cut into mobile medical care?

We often say "Internet +", but in fact, for the traditional side of transformation, such as hospitals, it is necessary to consider whether and how to "+ the Internet."

At the moment, the concept of mobility has swept all areas, and "Internet + medical " is undoubtedly one of the most powerful areas in the limelight. According to relevant data, in 2014, the US Internet medical risk investment reached US$4.1 billion, far exceeding the sum of the three years. The same thing happened in China. According to data from TalkingData (Beijing Tengyun Tianxia Technology Co., Ltd.), there were 37 investments in the mobile medical field in 2014, including 22 funds disclosed, totaling 6.341 billion yuan, CEO of Shaoyao.com Chen Hua pointed out that this is equivalent to the total amount of investment in China Mobile [microblogging] medical care in the past five years.

With the help of the mobile Internet, the new transformation of the hospital seems to have become the formula of the industry. Ma Xiaowei, deputy director of the National Health and Family Planning Commission, once said that around the hospital, patients, doctors, the current hospital problems are mainly in the field of medical environment, service attitude, process, information transparency, emergency services and disputes. The Internet is the most effective way to solve the pain points of the industry. We have seen mobile medical products springing up. The big functions are clearly focused on solving medical registration, appointments, payment, light consultation and health education. On the one hand, the user base is large, on the other hand, it is easy to cut.

Kingdee [microblogging], who is known for its software development, also cut into the mobile medical transformation with this as an entry point. In April 2014, Kingdee Medical proposed the concept of “mobile internet hospital”, which integrates innovations with emerging technologies such as mobile Internet, cloud computing, big data, and Internet of Things to break the physical walls of hospitals and patients, and provide services to patients at any time and anywhere. To make hospital medical services more intelligent. In fact, Kingdee Medical's specific approach is to launch a mobile service platform for relevant hospital patients. For example, on May 20, Kingdee Medical teamed up with the First Affiliated Hospital of Kunming Medical University of Yunnan Province (hereinafter referred to as Kunming Medical Attachment 1) to launch a patient mobile service platform. Patients can do “mobile” through the hospital’s service window in Alipay [microblogging]. Services such as appointments, payments, smart reminders, medical treatment guidelines, report pushes, and medical visits. "Mobile Internet hospitals are from the hospital to the hospital, from the outpatient to the hospital from information flow to the development of the flow, from the medical to the health of the whole process." Kingdee Medical General Manager Chen Dengkun told the "21st Century Business Review" (hereinafter referred to as "21CBR" ).

The first mobile internet hospital in Yunnan was officially launched.

Kingdee Medical takes advantage of the most widely used and most popular payment platform as the entrance. Currently, it is based on WeChat, Alipay and Baidu [microblogging] direct number. "They provide payment services, we provide patient mobility services, which is equivalent to a strategic partnership." Chen Dengkun said that for the medical industry , APP is not a good entrance for three reasons: First, the trust relationship between doctors and patients The second is the sporadic and low frequency of medical treatment; the third is that the patient chooses the hospital to be localized and the target is highly targeted. “Now there are so many people on WeChat and Alipay, we borrow their entrances. For the payment platform, the medical services we provide are just services, which enhances their user stickiness. This model is also for patients and hospitals. Advantageously, it will soon connect patients to the hospital," Chen Dengkun said. As for which payment platform to access the service, it is decided by the hospital and Kingdee Medical according to the hospital patient user survey.

In fact, the first condition for the smooth implementation of the “Mobile Internet Hospital” is not only that the hospital must realize digital informationization, but also whether the hospital accepts the mobile Internet thinking mode; on the other hand, because of the “intervention” of third-party technology, patient information Whether it is safe or not is a hospital that needs careful consideration.

Wu Sheng, dean of the Kingdee Medical Innovation Research Institute, told 21CBR: "At present, most hospitals have realized digital informationization, basically using HIS (Hospital Business Management) system or EAS (Enterprise Management Software) system, unless It is a particularly remote rural hospital and may not have its own management information system.” He said that most HIS system vendors and information service providers can match, and after the corresponding docking and processing, they can help the hospital develop mobile for patients. Service and payment platform. Chen Dengkun said that although there are still many hospitals, including patients and doctors, that mobile Internet service platforms are not safe, with the development of megatrends, more and more people will accept them. As for data security, he explained that the patient service platform launched by Kingdee Medical belongs to the cloud deployment within the hospital. The safety and service quality of all patient information are controlled by the hospital.

Volunteers assist users in using the patient mobile service platform.

In fact, hospitals are willing to “+Internet” and hospital directors are a key player. For Wang Kunhua, dean of the First Affiliated Hospital of Kunming Medical University who came into contact with the "Mobile Internet Hospital" a month ago, "Mobile Internet is a disruptive technology for global economic development, and it is an inevitable choice for hospital transformation."

The mobile Internet can push many offline things online to complete. Wang Kunhua exemplifies: "In the past, patients with diabetes, blood diseases, etc., need to check blood sugar and blood routine for a day or two. Now with the patient mobile service platform on Alipay, they can open the test list online at home, and then go to the hospital for examination. After the end, check the receipt through the mobile phone. If it is normal, you don't have to go to the hospital again. For hospitals, this reduces the inefficient crowding of a large number of patient personnel."

It is understood that up to now, Kingdee Medical has launched the "Mobile Internet Hospital" platform in more than 120 hospitals across the country, with more than 520,000 users. However, is the "mobile Internet hospital" limited to solving the process problems such as "difficulty in seeing a doctor, three long and one short (long queues, long queues for treatment, long queues for payment, short time for medical treatment), and overcrowding in large hospitals?

Wu said that the above problems are the primary problem of the hospital at present, and Kingdee Medical's goal is not only this, it plans to achieve three kinds of "connections" - hospitals and patients, hospitals, the entire medical industry chain, and two "closed loops" - Closed loop from outpatient to inpatient, closed-loop health services. "The registration we are doing now is just one of the applications of the business. What we really want to do is extend the hospital's services beyond the hospital."

Zhang Fabao, chairman of MedSci, a medical academic service organization, put forward his own views on the construction of mobile medical care in China. He believes that most of the products are still limited to mobile casings. The main purpose is to seize market resources and lack medical connotation. Zhang Fabao believes that the inherent needs and drivers of IT technology, especially the Internet of Things, big data and mobile technology, should be the focus of mobile medical care in the future. Chen Hua, CEO of Peony Medicine, said that in the medical service, doctors, hospitals and pharmaceutical companies are the three real protagonists. In the future, good mobile medical products or good models should activate these three groups, and serve patients well. At the same time, solve the pain points of the service provider.

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