Backed by WeChat huge number of users, good luck, Tencent, layout medical treatment, called "road repairer"

Backed by WeChat huge number of users, good luck, Tencent, layout medical treatment, called "road repairer"

Release date: 2015-06-16

The BAT giant is involved in the Internet medical field. Tencent is also fully integrated when Alibaba quickly overturns the traditional medical community. However, compared with Alibaba's cooperation with the government, medical institutions and enterprises, Tencent's investment in the medical field is slightly understated and cautious.

According to media reports, in a public occasion, Tencent Investment Director Mu Yifei explained to the outside world the company's understanding of Internet medical care for the first time. "The Internet will not subvert medical treatment. Tencent is just a road repairer. Doctors are always the core of medical services." .

A pharmaceutical industry analyst told reporters that the Internet giant's entry into the medical field is based on the company's characteristics. In the field of mobile medical interconnection, Ali Health is more in need of seeking policy support, and the company needs to be hard-core. Tencent has a large number of WeChat users, through the WeChat public platform, can make different industries access. At this level, Tencent is indeed a road builder, making the car on the runway drive faster.

"There are four roles in the medical field: doctors, hospitals, patients, and pharmaceutical companies. These four roles can form a variety of relationships, and any relationship can become the Internet's entry point." According to this line of thinking, Tencent's tentacles extend to Every aspect of mobile healthcare.

Create smart healthcare

When Alibaba entered the cloud medical treatment, Tencent launched the "Smart Health" project based on WeChat, and added functions such as appointment registration, doctor-patient communication, electronic report, and payment of bills. In the field of smart healthcare, Tencent plans to build a big health management platform.

Tencent’s actions have been great in capturing hospitals and doctors. In 2014, Tencent successively invested in the clove garden and registered network. The products and services of Lilac Garden are mainly for doctors, medical institutions, medical practitioners and life sciences. Currently, there are more than 4 million professional members. Through registration network, Tencent indirectly and offline 23 provinces and cities, more than 900 top three and The dimethyl hospital was docked.

In 2014, WeChat smart medical solutions were launched. At present, there are already hundreds of hospitals in the country that have been on the whole process of WeChat, and there are more than one thousand hospitals supporting WeChat registration. Among the smart hospitals, Tencent's WeChat is based on the "Public Number + WeChat Payment", combined with WeChat's mobile e-commerce portal, using WeChat's connectivity, can provide WeChat appointment registration, waiting reminder; WeChat navigation, treatment room and Guidance between laboratories; WeChat payment clinic fees, electronic report WeChat real-time delivery, medical advice after leaving the hospital and other services. This program currently covers multiple regions.

On April 30 this year, according to the announcement issued by the Bank of Beijing, the company signed a strategic cooperation agreement with Tencent. According to the agreement, Bank of Beijing will provide Tencent with an intentional credit of 10 billion yuan. The two sides will carry out in-depth cooperation in the fields of “Jingyitong” project, third-party payment, group cash flow management, and retail finance. According to the agreement, Bank of Beijing and Tencent will work together to build an innovative financial product of “Internet + Beijing Medical”, and cooperate with WeChat Payments around the “Jingyitong” project, and use “Weijin Payment” platform to use WeChat Payment + WeChat The public account mode realizes the functions of online application for Beijing Medical Card, recharge, appointment registration, payment, information push, business inquiry, etc., in order to support the construction of the people's livelihood and promote the upgrading of the medical and health industry.

It is understood that the "Jing Yi Tong" project, as a Huimin financial project supported by the Bank of Beijing, has been a cross-institutional diagnosis and treatment card since the launch of the project in 2012. Up to now, it has covered a number of top three hospitals including Beijing Shijitan Hospital, Tongren Hospital, Xiyuan Hospital and Wangjing Hospital.

The reporter saw on the Beijing Medical WeChat public account that as of June 13, the hospital that can be registered through the WeChat platform is currently only Beijing Century Hospital, and the WeChat registration platform of other hospitals is still in the process of opening.

When interviewing Beijing Shijitan Hospital, relevant people told reporters that the WeChat platform can only realize registration and payment functions, and the function of paying for medicines in hospitals is still in the process of development.

Layout mobile medical

At the same time, Tencent also seeks investment and cooperation in chronic disease management and mobile medicine e-commerce platforms.

In June 2014, Tencent first invested in the wearable Phantom Picooc, a mobile intelligent peripheral product and application developer that provides wearable devices and medical health services, such as the Latin Health Meter; In 2015, Tencent's Tencent DreamWorks incubator produced a smart blood glucose meter, the sugar doctor. This smart blood glucose meter can open WeChat and use the advantages of the Internet to open up more application scenarios and provide more services for patients. In April of this year, Tencent and Fosun International led the US startup Scanadu, which focuses on health equipment. It is known that Scout, one of the main products launched by Scanadu, is a mobile vitality data monitor that can monitor the user's heart rate, body surface temperature, blood oxygen saturation, respiratory rate, blood pressure and mood fluctuations in a short time. The data is transmitted to the companion APP of the user's smartphone and analyzed in the cloud.

At the same time, Tencent has teamed up with a number of listed companies in A-shares to collaborate on wearable devices and chronic disease management.

In August 2014, Jiu'an Medical, a wearable device listed company, announced that the company's cooperation with Tencent's WeChat platform has made new progress. Following the iHealth smart watch, the company's iHealth cloud sphygmomanometer BP5 is on the WeChat platform. It is understood that iHealth cloud sphygmomanometer BP5 and WeChat interconnection, for the first time to achieve the function of WeChat blood pressure measurement. It will change the way traditional sphygmomanometers are used, without having to do anything on the product side, open WeChat to measure. The iHealth cloud sphygmomanometer will implement WeChat blood pressure measurement, query blood pressure trend, family health group information sharing and other functions to create a healthy remote monitoring based on WeChat.

On April 28 this year, Tencent and Bao Laite signed a cooperation framework agreement to jointly enhance the market influence of the two parties in the field of Internet of Things and smart medical products. The main content of the cooperation between the two parties is: Bao Laite is responsible for the research and development and production of smart wearable health medical products. And the operation of the cloud platform, Tencent is responsible for providing technical support for the company's smart wearable health care products on the IoT platform, and accessing the IoT platform to obtain a unique corresponding platform account (including but not limited to QQ account) to carry out big data mining and development. Bollywood intelligent product users can realize the data connection, statistical interaction and other physical connection functions of the product through the IoT platform.

In May, Tencent also cooperated with Bailing of Guizhou to explore the application of “Internet + Medical” in the field of chronic disease management in combination with the development of the medical and health big data industry in Guizhou Province. For both parties to the cooperation, there is an attraction for each other. Tencent has leading advantages in Internet technology development, cloud storage and other fields, together with Tencent's wearable devices and smart blood glucose meters, and Guizhou Bailing is also promoting the company's in-hospital preparation for the treatment of diabetes through the establishment of a hospital model. Network, the two sides can achieve complementary online and offline resources.

In addition to the above-mentioned fields, Tencent has a layout in mobile medical. The company and Kyushu passed the WeChat O2O “medical delivery” function in April 2014, and subsequently launched the WeChat subscription number “Good Pharmacist Health Information” and WeChat Service Number. "Good pharmacist."

Source: Securities Daily

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