Online shopping imported food mess

In recent years, the exposure of food safety accidents has caused many domestic consumers to worry about domestically produced food. Giving up domestic food and turning to imported food has become a choice for many consumers. In the past, imported foods were very special in consumers' minds. They placed a few packets of imported food on their desks, highlighting the petty lifestyle of “knowing food and drink”. Today, imported foods have become almost "home-made items." One of them is the consumer's trust in imported food, and the second is the improvement of consumer living standards, purse strings, naturally have more abundant funds to "in stock." The sharp and rapid development of e-commerce will stretch the reach of online shopping to all areas of the consumer market. Online sales of imported food is a new industry in China. Buying imported food online has become a new fashion. With the intensification of competition, it is expected that the high prices of imported foods will also tend to go down.

Annual growth rate of digital imported foods reaches 15%

Research data from the National Bureau of Statistics shows that in the past five years, the average annual growth rate of imported food in China has been around 15%. Last year, China imported regular foods worth RMB 63 billion. The U.S. Food Industry Association predicts that by 2018, China will become the world’s largest consumer of imported foods, with a market size of 480 billion yuan.

According to the survey, the “eat and drink” category, which plays an important role in social retailing, is shifting to online shopping, becoming the next hot spot for e-commerce competition. Among them, imported food is becoming a hot item competing for major e-commerce companies.

The new phenomenon of imported food has become an e-commerce "matchable place."

In the past, imported foods could only be seen in high-end supermarkets. Nowadays, several popular shopping sites have been opened, and almost all of them are pushing for imported food. At present, Jingdong.com, Tmall.com, Taobao, and the China Import and Export Corporation of China (CCPIT), China Foods, COFCO, which specializes in non-staple foods and snacks, buys nets. The main red wines are also bought. The websites of online supermarkets No. 1 are known to be Operate imported food websites.

No. 1 shop can see “Imported food, imported milk” in the “Category of Products” column on the homepage. You can see that the sales content covers imports of milk, alcohol, biscuits, confectionery, and chocolate and water. There are 13 categories such as beverages and rice noodles. It is understood that it has more than 18,000 imported products, of which imported food accounts for more than 75%. Jingdong Mall and China Meal Group's My Buying Network also have similar settings. Tmall Supermarket hits "imported goods" in the first item in the home category column.

Recently, according to media reports, No. 1 Store has announced strategic cooperation with the six countries in the United States, Australia and other countries in China, and announced that they will jointly deepen the import market and introduce more high-quality and low-cost imported products into the domestic market. Yu Gang, chairman of the No. 1 store, said that he will continue to force import categories for some time to come and use imported brands as a killer for brand differentiation.

A lot of online food concessions have been found. The reporter found that many online stores have introduced discounts on the purchase of imported goods. There are many discounts available at the No. 1 store, such as imported coffee for one-for-one, one-for-one, 9.9-yuan, 1L imported milk for the period from September 30 to October 31, and two imported cookies for 50% discount before October 31st. The Jingdong Mall's imported casual snack shops also offer discounts such as one-for-one purchases and second half-price purchases, attracting many buyers.

Consumers' argument that online food imports are chaotic and difficult to distinguish between genuine and fake reporters randomly interviewed 5 online shoppers, 3 of whom believe that they can purchase imported food online, but they must accumulate “fighting experience” and “eat twice more naturally Know which ones can buy which ones cannot buy." The other two "masters" said that they "will buy other categories of goods online, except food, whether domestically or imported." All of them have had this experience - the same imported food, the flavor tastes bought from the Internet are different from those bought in high-end supermarkets.

Another consumer, Miner told reporters that she had bought a 500g UAE date on a well-known food shopping site. The general website will show the details of the product, including the front and back sides, etc. To facilitate consumer judgment. However, after the arrival, she discovered that this date only had "full positive information" in the entire foreign language and the entire package had no Chinese label. As we all know, imported foods imported into the regular channels must be affixed with “Chinese labels” before they enter circulation. "This kind of food that I do not know where to come is really afraid to eat. It is not worthwhile to eat something."

In addition, there are also consumers reflecting that some of the imported foods are actually produced in China. For example, a lemon green tea imported from the United Kingdom on the Internet is sold at a price of 32.5 yuan for 50g. A close look shows that the origin is Shanghai. The domestically produced Lipton Green Tea is also sold on the Internet with 50g of 10.4 yuan; the "critical food" that will be valid will be a few.

The industry analysts analyzed the low prices from direct purchases and entry barriers. Mr. Liu, who has been in the food industry for more than a decade, said in an interview that the reason why the retail price of imported food online is far lower than that of supermarkets, thanks to direct purchases. mode. The low barriers to entry on the Internet are not as high as the entrance fees for supermarkets. This actually reduces costs and facilitates shoppers to benefit consumers. As for its credibility, according to his contacts, shopping websites with scale are still very high in the credibility of imported food.

In the case of Western X Diss, Inc., which has very sophisticated channels for the importation of foods and e-commerce channels, Ms. Sheng, who is responsible for e-commerce channels, told reporters that the company would send imported foods directly to formal e-commerce sites such as Amazon and JD.com. And conduct full quality control.

Experts suggest 3 strokes to identify the true and false face of imported food Currently, imported foods sold on the Internet can be roughly classified into three categories: The first category is the place of origin in foreign countries, domestic dealers paste the Chinese logo and sales in the country, there is no domestic health packaging Permit number. The second category is that the raw materials are produced by foreign manufacturers, and the domestic manufacturers are responsible for packaging and distribution. The packages have more detailed descriptions of the ingredients and ingredients of the products, and there are domestic hygiene license numbers. The third category is mainly on the packaging of foreign languages, the domestic manufacturers for packaging, there is no domestic health permit number. According to Guo, a Guangzhou local food group, only the first category is imported food in the true sense.

Expert strokes, 3 strokes true and false. One must look at whether there is a Chinese label on the package. According to the “Regulations on the Administration of Imported and Exported Food Labels” of the State, the content of the label must not only be identical to the content of the foreign language, but must also include the following items: food name, ingredients, net content and solid content, country of origin or region , The name and address of the commodity production date, shelf life, storage guide, manufacturing, packaging, packaging, or distribution unit.

Second, look at the dealer information on the package. For imported foods, the name and address of its general distributors in China are very important, because if there is a problem with product quality, complaints or compensation are needed. It is very difficult for consumers to find foreign manufacturers and they can only look for Dealers, therefore, the dealer's name, address, telephone number and other information on the product packaging must be clear.

Third, see if there is a laser anti-counterfeiting "CIQ" logo. If there is no "CIQ" sign, consumers have the right to ask the dealer to view the "imported food hygiene certificate." The certificate is issued by the inspection and quarantine department after the inspection and quarantine of imported food is passed. The certificate specifies the details of the imported food including the production batch number.