Online sales are expected to open at the end of the year

The development of pharmaceutical e-commerce will usher in a policy dividend. The Shanghai Daily reporter learned that the latest policy of Internet drug sales will be introduced by the end of this year. According to a person familiar with the matter, the policy is relatively large and has many bright spots. It is expected to exceed market expectations; among them, “can be entrusted to third-party distribution”, “a single pharmacy can apply for online transactions”, “some prescription drugs can be traded online,” etc. It was criticized by industry associations as "open minds and appropriate measures."

A person with medical marketing told reporters that if the policy is promulgated on schedule, it will not only reduce the marketing and promotion costs of pharmaceutical companies, enabling consumers to receive tangible benefits. At the same time, online sales will also drive the performance of pharmaceutical companies and become a tradition for pharmaceutical companies. New look beyond the business.

It is reported that at present, the State Food and Drug Administration is working on research and development of the first batch of medicines to be released online. The sale of prescription drugs for online sales has ended on June 28, and it is almost inevitable that online prescriptions for basic prescription drugs will be released. Chronic diseases and common diseases are expected to taste “head soup”.

In the case of substantial progress in online sales of prescription drugs, pharmaceutical e-commerce providers will be able to replicate the e-commerce growth curve in other commodity areas. The data shows that in 2013 China's pharmaceutical B2C scale was only about 4 billion yuan, and its scale was still less than 1% of China's pharmaceutical circulation market. In mature markets such as the United States, drug network sales have accounted for nearly 30% of the overall pharmaceutical retail sales.

In the context of the increasingly strong anticipation of Internet sales policies, listed pharmaceutical companies have already smelled business opportunities and their enthusiasm for intervening in pharmaceutical e-commerce has increased. On August 29th this year, Yiling Pharmaceutical announced its entry into e-commerce in Beijing. Shao Jing, executive director of the former Jingdong Medicine City, was hired as the general manager of the E-commerce Division of Lingcheng Health City. It is reported that the Health Products City will establish a "health product supply chain" with the physical pharmacy of Yi Ling Pharmaceutical and Hebei Yiling Hospital. Yabao Pharmaceutical Management told the Shanghai Daily that the sale on the Touchnet was inevitable. The chairman of the company personally led the company and participated in the training course on internet medicine sales held in Beijing. At present, the company has made various preparations for online sales and has completed the development of related drugs, health products and its production line.

What is more interesting is the layout of the Kyushu Express of medical e-commerce in advance. According to an insider report to the reporter, the company’s Internet sales team has been expanding and has expanded from 6 people last year to more than 100 people. Kyushu Link and Good Pharmacist's e-commerce platform cooperation O2O business "rapid delivery", users can order via WeChat. It is reported that by the end of this year, the company will sign 10,000 pharmacies. Last year, the Kyushu electricity business business realized sales revenue of 200 million yuan, which is expected to double to 6-8 billion yuan this year.

According to industry analysts, with the introduction of the policy, the future of China's pharmaceutical e-commerce industry may have three major changes: First, the industry will obtain more than 200 companies to obtain drug trading qualifications; Second, the industry into the reshuffle period, there will be 3,4 The veteran online pharmacy fell; finally, the pharmaceutical manufacturers will gradually become the leading force behind the medical e-commerce business, and some manufacturers will go to the front desk.

All parties are waiting for the Internet to sell prescription drugs as soon as possible. It is generally expected that online drugstores will be expected to have a market value of about 300 billion prescription drugs each year in the scale of trillions of pharmaceutical sales. However, the specific share depends on the extent of policy liberalization.