Inventory of mobile medical industry market problems

With the rapid development of the mobile Internet, the medical and health field has also inserted the wings of the mobile Internet, coupled with the advancement of wearable smart devices and big data technology, mobile medical has entered a stage of explosive development, and the era of intelligent medical care can be reached. and.

Throughout the development of the domestic mobile medical field, although the current stage has ushered in the golden age of explosive development, the BAT giants have also laid out, but there are still some problems, mainly in the following four aspects:

1. Profit model

At present, the domestic mobile medical market has just entered the development stage, and its profit mainly comes from medical peripheral services and even advertising services unrelated to medical care. Therefore, the future profit model still needs to be explored, especially the profit model centered on core medical services, and the relationship with technology development is eager.

2. Core medical services

Core medical services, including consultations, physical examinations, etc., are not mobile, and mobile is still limited to low-risk content such as health care and drug information. The information obtained by the user's mobile terminal cannot effectively solve the core problem of the patient, and the means to really help the patient to treat the disease are still limited to hospitals and clinics.

3. Information communication

Smart wearable devices can indeed obtain a large number of users' health information, but the information and mobile medical care, including hospitals, doctors, etc., lack effective interaction, real-time communication between doctors and patients, real-time monitoring of patient information, etc.

4. Safety supervision

Unlike other online services, medical care is closely related to the security of users. The biggest problem at present is that the problem between the development of mobile medical care and the protection of the legitimate rights and interests of users has not been resolved. Because the current mobile medical field has not been able to put forward perfect laws and regulations, patients have nowhere to defend their rights through online consultation and prescribing. Therefore, strengthening safety supervision is a top priority for users to accept mobile medical care.

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