How far is the medical pie breaking ice to wear from medical treatment?

“If wearable consumer goods are to make life easier, then medical devices have to retain their functionality on a simpler basis”

The wearable market is growing rapidly in 2015. However, the "smart watch = watch + pedometer" that jumped out of the mind is the best microcosm of this industry? The answer may be no. The future medical applications of wearable devices will be far from being limited to this.

In the eyes of businesses with sensitive business sense, building bridges to the distant side is a new business opportunity, and manufacturers of medical equipment are trying to change. Dai Yifei, managing director of IDC China, told the author: “If wearable consumer goods are to make life easier, then medical devices must retain their functionality on a simpler basis.”

Find the most viscous user

Internet companies have been exploring devices that integrate technologies such as multimedia, sensors, and wireless communications directly into their bodies or into their clothing or accessories. On wearables, the farthest is undoubtedly them.

More wearable products have appeared on CES (International Consumer Electronics Show) in 2015, and sports health features have become standard. With the update of the manufacturer, the function is no longer limited to “counting step”. The vital capacity, blood pressure, heart rate, heart rate including sleep record and calorie are all under control.

The service targets of such enterprises are often normal people with physical health, and there is still a big gap in the level of health services provided. However, this has also met the basic needs of some users.

"I know that my body has no big problems. I usually wear a bracelet to see how much exercise I have in a day." Mr. Liang of the "Taste of Early" sports bracelet told the author that he usually used his fitness plan to see See if you have achieved your goal. However, he also admitted that not every run will think of wearing a bracelet.

Perhaps the question that companies should think about is who will have the motivation to persist in using wearable devices for a long time. Are they ordinary people or those who pay special attention to their physical health at certain times, such as pregnant women and patients with chronic diseases?

According to iMediaResearch data, the market size of China's wearable medical equipment in 2012 was 420 million yuan. It is estimated that this market will reach 1.2 billion yuan by 2015, and will reach 4.77 billion yuan in 2017, with a compound annual growth rate of 60%.

Xie Xingyuan, who studies at a top three hospital in Shanghai, told the author: “In Shanghai, many rehabilitation centers have begun to use some smart devices, such as using interactive technology to train patients' reactions and grip. However, more often, these treatment devices are still wearable. Too far away."

According to the agency's forecast, applications for remote patient monitoring and online professional medical care will account for 20% of the overall wearable wireless device market in 2017. The mobile medical market will grow from $9.8 billion in 2010 to $23 billion in 2015, with a compound growth rate of about 20%.

Zhao Bing, an analyst at Shanghai Securities Medical Industry , told the author: “Wearable medical devices are very helpful for the detection of the disease, but they have not changed and affected the medical industry and will be widely used in the future.”

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