Dr. Chun Yu rumors that the mobile medical crisis is in trouble

Dr. Chun Yu was entangled yesterday by a sensational rumor. Weibo blogger "One Doctor, One World" published an article "On the Fall of Dr. Chun Yu", which talks about pessimism and stands out clearly, pointing to the drawbacks of mobile medical care . In the article, the singer of Dr. Chun Yu mainly explains two reasons:

First, it is wrong. Medical care itself is very large, but the market is very small; it takes trust to see a doctor, it takes time to build trust, and capital can't afford it; the hills are vertical and horizontal, and the capital wants to dominate the market.

Second, the model does not work. The essence of the offline clinic is still the "intermediary", and this intermediary is different from the taxi agency. The government is the leading role in medical treatment. Any capital that wants to enter the medical industry to earn money will face a moral accusation.

The article asserts that there have been many models tried before Chunyu, and there are not many remaining credible stories, which will inevitably lead to failure.

Dr. Chun Yu officially responded yesterday evening, saying that “Mu Xiu Yu Lin, the wind will destroy it”, “On the road of innovation, there will be flowers and applause at the beginning, of course, cold eyes and doubts, as long as there is no malice, we are all Welcome." Admittedly, from the development path and mode change of Dr. Chun Yu, it is also possible to see the difficulties and doubts faced by mobile medical care.

Dr. Chun Yu's painstaking exploration

Dr. Chun Yu once appeared in the world as a pioneer of reform. Since 2011, he has been in remote consultation, involving health consultation, family doctors, appointment registration, health information and other functions. Dr. Chun Yu experienced three rounds of financing. In November 2011, he received a $3 million Series A financing from Lanchi Ventures. In March 2013, he received a $8 million Series B financing from Bertelsmann Asia Fund and Lanchi Venture Capital; August 2014 On the 19th, it won the C-round financing of CICC, Rushan Ventures and Pavilion, and the investment of A- and B-round investors, Lanchi Ventures, which became the largest single financing in the mobile medical field. This is also the current contradiction between doctors and patients, giving people a hint of hope: through the Internet of medical treatment to ease the problem of expensive medical treatment. It’s just that this goodness may be subject to a naked reality.

According to the data shared by Liu Chengping, the chief marketing officer (CMO) of Dr. Chunyu, in a recent salon, after four years of exploration, the total number of users of Chunyu doctor platform is 86 million, 360,000 platform doctors, and more than 270,000 daily solutions. problem. Liu Chengping deliberately reviewed and summarized the three development paths of Dr. Chun Yu.

The first stage is a light consultation, and a crowdsourcing response. On average, each question responds within two minutes. The user is free to consult with Dr. Chun Yu, so that Chun Yu gets first-hand health big data, and doctors can get subsidies from the platform. This is the sale of pure money in the early days of the market.

Followed by the "air hospital" directed consultation, let the doctor open a shop in the Chunyu platform, selling their services: including graphic consultation, telephone consultation, registration appointment, buy a doctor's private doctor service for a certain period of time. Doctors priced their services, and the user chooses the doctors they need and the services they need to buy them. However, this e-commerce practice is still not satisfactory.

Another is a private doctor. On the one hand is an online family doctor: building a health record that includes all health-related data, long-term service to a client, and acting as a private doctor. On the other hand, offline services, including triage services, hospital specialists who subscribe to offline contracts, and the offline Chunyu clinic will collect relevant data and files collected online. Then I hope to collect the data for processing, and provide the drug factory, pharmacy, hospital in exchange for profits. On May 7, 2015, Dr. Chun Yu announced that 25 offline clinics will be opened in five key cities across the country. By the end of 2015, 300 clinics will be opened in 50 large and medium-sized cities across the country. In addition to the traditional self-built clinics, the clinic also has a cooperation mode, an franchise mode, and a hosted mode to rapidly replicate the offline spring rain clinic.

The idea of ​​Chunyu is probably the same. The first two phases of the practice have gradually been abandoned, and all business model exploration has begun to enter the third phase, but this is still not optimistic.

The offline clinic was not as simple as it was supposed to be. Zhuozheng Medical, which was established in 2012, has only seven service outlets. In April this year, the Beijing Meizhongyi and Comprehensive Outpatient Center, which was just opened in April, has been working for nearly 10 months before and after the CEO of the famous female doctor. Compared to the spring rain, these two institutions are both offline and have a natural advantage. Another online celebrity turned into an offline lilac garden. CEO Li Tiantian said that he had a bitter stomach when he was in the clinic. The offline line is not the same thing.

Dr. Chun Yu’s trial and error exploration continues. Liu Chengping said that Chunyu will connect medicines, hospitals, doctors, patients and insurance. The first four need a common buyer-insurance company. "In the future, the whole five parties will be connected in series. Maybe Chun Yu will be an insurance company in the future. ”

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