Apple COO: Apple Watch next step on medical health

Apple has made health and healthcare one of the more important strategic plans. This week, Apple's COO (Chief Operating Officer) Jeff Williams said in an exclusive interview with the author: "Fitness health is one of the most important features of the Apple Watch, and we will pay more attention to this aspect in the future. ”

Whether it is a well-known brand such as Apple, or the just-concluded MWC conference (Barcelona Communications Exhibition), or the entire smart wear field in China, the vertical industry of health and medical care as a breakthrough for wearable smart devices has become the consensus in the industry. However, for the medical industry , it is still too early for the wearable devices represented by the Apple Watch to change the rules of the game. In this regard, Jeff Williams said: "Through ResearchKit, we consulted some of the world's leading medical institutions, including China, and how to better conduct research."

There is still room for data to service

In fact, Dr. Cameron Powell publicly called Apple Watch "the medical industry changer" as early as last September 10 at the Apple conference. He said at the time: "Air Strip will redefine the way the medical industry communicates with Apple Watch." After half a year, the support and doubts about the Apple Watch in the market are mixed.

Dennis Anselmo from Edmonton, Canada is a typical supporter. On August 18 last year, at the age of 62, he felt physically weak at work, and he was hot and cold. At that time, he subconsciously checked the Apple Watch and his heart rate reached 210 beats per minute. This is much different from his usual heart rate, so he immediately went to the hospital. At the doctor's suggestion, angiography and cardiac stenting were performed in time. He told the Southern Reporter: "The original purchase of Apple Watch was not to monitor the heartbeat, but I did not expect this feature to be discovered at the beginning of a heart attack to avoid more serious heart damage."

However, for the medical industry, Apple Watch is also like a "baby", the industry has always thought it is too early to change the rules of the game. For example, from "fruit powder" to chronically ill patients who really need these technologies, a lot of market education work is needed.

In addition, many products are only more data collection and data feedback functions, but these data are actually difficult to impress a wider range of customers beyond the target customers, such as monitoring some data, in fact, it is still difficult to give more intelligence. The advice is even service.

Vertical industry into a smart direction

In addition to Apple, there are many companies that are working on remote monitoring and mobile healthcare . Like the Apple Watch, the direction is getting clearer.

When Nandu reporter recently returned to the investors in the circle, the general conclusion was that the smart hardware field, including wearable devices, did not really detonate the market in the past two years. However, intelligent systems in vertical industries such as finance, medical care, and security have greater opportunities for development. It includes some intelligent recognition systems for medical images, and an artificial intelligence system to compare the treatment history of diseases, and then give personalized diagnosis suggestions.

There is also corresponding support at the theoretical level. The book Subversion Medical has pointed out the current abuses in the medical profession: "Some prestigious experts have put forward their medical advice and 'health guidelines', but these experts lack sufficient data to support them." Such demand is in fact Jeff Williams had previously explained the idea of ​​launching ResearchKit: "One of the major limitations of medical research is that participants are difficult to recruit, and medical research often requires a large number of volunteers to participate."

Apple is looking for more medical institutions

In fact, domestic investors are also more optimistic about using intelligence as the underlying gene to develop products for a specific industry. Such as sleep detection or chronic disease management. Gobi investment partner Xu Chen had previously used an image in the interview with Nandu reporter: "It is like doing chips in the same year, combined with the development of different industries, will have different opportunities." At the same time Xu Chen also predicted that consumer electronics intelligent hardware Soon facing the shuffle.

Into the medical profession, in addition to brand and market factors, hospitals and other institutions are the threshold that can not be passed. At the partner, Apple previously announced partnerships with the world's leading medical systems such as Mayo and Johns Hopkins, the nation's largest electronic medical record provider, Epic, and designed new software platforms such as HealthKit and ResearchKit.

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